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How Much Should a Business Website Cost?

A clear look at what actually drives the price of a website, so you can budget with confidence instead of guessing.

Strategy6 min readJanuary 15, 2025

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How Much Should a Business Website Cost?

A clear look at what actually drives the price of a website, so you can budget with confidence instead of guessing.

"How much does a website cost?" is one of the first questions business owners ask, and the honest answer is: it depends on what the website needs to do. But that does not mean the pricing has to be a mystery. This guide explains what actually drives cost so you can budget with confidence.

What you're really paying for

A website's cost reflects three things: how much custom design and development it needs, how many pages and features it includes, and how much ongoing support you want afterwards. A simple, polished marketing site is very different from a store with hundreds of products or a custom booking system, and the price reflects that difference in scope, not guesswork.

Typical ranges

To make this concrete, our own packages are published openly. A Starter site (up to five pages, responsive design, basic SEO, and contact and WhatsApp integration) starts at $999. A Growth project (up to fifteen pages, custom design, a CMS, lead capture, and deeper SEO) is $2,499. Enterprise work, custom applications, e-commerce or booking systems, and integrations, is quoted per project. Maintenance plans are separate, starting from $99 per month.

What makes the price go up

Custom design rather than a template, custom functionality like booking or portals, e-commerce with many products, integrations with other tools, multi-language support, and ongoing content or support all add to the investment. None of these are extras for their own sake. Each one exists to do a job for your business.

Cheaper is not always cheaper

A very low-cost site that loads slowly, is hard to update, or has to be rebuilt in a year is rarely a bargain. The better question is not "what is the cheapest site?" but "what is the smallest investment that will actually achieve my goal?", and then building that well.

How to budget sensibly

Start from the outcome you want, not a page count. A good consultation should give you a clear, itemised sense of scope and cost with no pressure, so you can decide what is worth doing now and what can wait.

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